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You CAN get more media for your business when you follow Peter Shankman’s system inside
Master the Media.

$747 $99 for a limited time

There are few things in the business world better than a great article, TV spot, or online mention of your business. Countless studies show that both B2B and B2C consumers believe media and personal recommendations 10 to 1 over traditional advertising.

But getting media coverage? It’s not as easy as it sounds.

The days of issuing a press release and getting seen are long gone. If you want coverage of any type — whether you’re pushing for TV, print, magazine, blog, podcast, or the elusive “recommended by” type of press — you need to know how to play the game.

You need to know how to pitch your business, and you need to know what myths are holding you back and keeping you from success.

Myths like…

  • You must have a gimmick
  • You must hire a publicist
  • You must invest thousands of dollars

You also probably believe that once you get media, once you crack this code, once you get featured in just one publication, your business will be unstoppable.

But without understanding media and how to make it work for you, it won’t launch your business to new heights. The fact of the matter is…

Media only works for your business when you work at getting media.

Since you’re here right now, I’m guessing you’ve tried to get media in the past.

Maybe you’ve tried to do it yourself by responding to queries on HARO, or maybe you’ve gone out and hired a publicist who didn’t deliver.

I want you to know if you tried and failed to get press, it’s not your fault. There is a lot of information out there about getting more media, and a lot of it can be confusing, or downright misleading. Misinformation will keep you from success.

But even though it’s not your fault, it can still lead to some unpleasant feelings.

Maybe you’ve been feeling like you just can’t get press, like the media isn’t interested in what you have to say, and that by not getting media, your business — the business you’ve been pouring your hopes, dreams, energy, and money into — will be destined for failure.

I want you to put those feelings aside. I want you to set aside that fear of failure.

You can do this. You can get more media attention.

You just need the right system and the right person to explain it to you.

Join me in Master the Media and I’ll show you how to land the kind of press that can triple your revenue overnight, and turn your company, or even your personal brand, into a nationally known name.

I’m going to teach you how the media works, what you absolutely must (and must not) do to get more press, how to connect with reporters, and how to set up your own media strategy without hiring a publicist.

Your investment:

$747 $99

I’m Peter Shankman.

Journalism and PR is in my blood. I graduated from Boston University with a degree in journalism, and my first job was as one of the founding news editors at America Online in the mid-90s.

Fast forward to 2007, and I founded HARO (Help a Reporter Out) a tool that fundamentally changed how journalists and sources find each other.

I myself have been featured in hundreds of publications, and I have appeared on television hundreds of times.

No matter what I do in the world, I find myself coming back to wanting to help people become better at public relations and dealing with the media. But I’ve never packaged up my years of experience and all my knowledge, until now.

Master the Media is my system for getting the kind of media that can triple your revenue, and launch your brand into the national spotlight.

Here's what you're about to get


Lesson 1: Foundations of Getting Press

This is where it all begins. The days of issuing a press release and getting pickup are long gone. If you want coverage of any type – whether you’re pushing for TV, print, magazine, blog, podcast, or the elusive “recommended by” type of press, you need to know how to play the game.

Powerful principles about getting press are at the core of this lesson, and this lesson alone will set you light-years ahead of your peers.

You’ll learn:

 How PR can explode your brand around the world so you can get in front of more customers and clients who need you

 How PR can introduce hundreds, thousands, even millions of people to your business and make them lifelong fans so you always have an audience who is ready for what you have to offer

 How PR can help you hire the best employees, and make your workplace a better place to work so you have the business you (and your clients) deserve

Lesson 2: Finding Opportunities

There is so much media out there nowadays, that you could literally spend every waking minute pitching every reporter in the world, and not get through 5% in 50 years.

The key to the right media opportunity is symbiosis.

You want to make the perfect match between the story you’re pitching, and the reporter/producer/editor who’s going to cover it. That’s not easy. In the second session of Master the Media, you’ll learn:

 The absolute worst thing you can do in the PR game and how to avoid making this critical mistake

 How to decide what opportunities are best for you and your business so you stop wasting time chasing ones that don’t matter, and focus your energy where you’ll get the biggest return on your time

 What to do so you can get the most traction out of every single media opportunity that comes your way

This is also the lesson where I’ll be talking about different types of TV opportunities. You won’t want to miss this!

Lesson 3: Your Press Kit

The days of throwing all your media hits, photos, and contact information into a binder down at Kinko’s are long gone. Media kits are digital, virtual, live in the cloud, and should be personalized to each reporter. It’s a lot easier to do than you think once you know the basics.

This lesson will get you 100% up to speed on what you need for every type of reporter you’re going after, regardless of where they work or what type of outlet.

I’ll cover:

 What you must include so you wow reporters from the moment they open your Press Kit

 How to craft your perfect media-friendly bio so reporters are more likely to use you for their stories

 The format you should be using for your Press Kit (hint: it’s not what you think!)

Lesson 4: Cultivating Media Contacts

This is the heart of your media strategy. If you don’t have good, solid media contacts who trust you, who will take your call, and (most importantly) who trust you not to waste their time, you’ll never get the publicity you seek.

This lesson will cover everything you need to do to create, cultivate, nurture, and grow your media relationships, without annoying the contact, without wasting their time, and without getting blacklisted.

I’m going to teach you:

 The best way to find and approach media contacts so you create a lasting relationship

 Why it’s critical you focus on making their life easier and how to do so effectively

 My secret tip for finding a reporter’s contact info so you have a better chance of being seen

Lesson 5: Perfecting Your Pitch

Once you’ve cultivated your media relationships, you must know the best possible ways to give the reporters the information they need to help them do their jobs. You need to make it as easy as possible for them to craft the best story about you possible.

To do this, you need to know how the reporters think, how they spend their time, and yes, even what you can do in your pitch to make them look good in the eyes of the people to whom they report, as well.

In this lesson I’m going to teach you:

 What will kill your pitch before a reporter even finishes reading it

 The three things you must have in your pitch, the three you must avoid, and the single thing that is absolutely mandatory

 How and when to follow up on your pitch so you know if you’re following up appropriately or just annoying the reporter

Lesson 6: Your Media Strategy

This is where we put everything together so you can walk out the door, ready to reach out to the media and get the coverage you’re seeking – the PR that will lift your business, (and you!) into the stratosphere.

Together we are going to craft a solid media plan that you can tweak and update as opportunities present themselves, and we’ll even touch on crafting a basic crisis plan for those rare times when things don’t go as planned.

By the end of this lesson, you’ll be ready to take your PR game to new heights, whether to promote your business, or even just improve your own personal brand.

I will teach you:

 How to systematically and strategically go after the media opportunities that are best for you and have the biggest chance to grow your business

 How to quickly and easily identify what stories are worth responding to so you don’t waste your time

 What time you need to set aside and what systems you must have in place so you can effectively execute your plan

I’ll also give you a template for your media strategy so you can hit the ground running as soon as we’re done with this course.


Your investment:

$747 $99

How is Master the Media different?

There are a lot of media courses out there, but this is the only course created by Peter Shankman, the guy who has been in hundreds of publications and you’ve seen countless hundreds of times on TV.

 You’ll get a comprehensive approach. This course is more than just how to pitch, or how to make a press kit. This is a comprehensive media training designed to teach you the secrets of getting media.

 Private Facebook Group and access to me. Got questions? Need help? Reach out to me directly.

 Lifetime access so you can go at your own pace. Too busy? That’s OK. All the trainings were recorded so you can access them at your own convenience.

Finally, take charge of your media and grow your business


Your investment:

$747 $99

Become the master of your media.


How's this work?
Master the Media was created with an exclusive group of founding members. You’ll get access to all six lessons. You’ll also get to talk to me inside the Facebook group where you can ask me your questions about media, network with other entrepreneurs, and share media wins.

What happens after I purchase?
Once you’ve signed up, you’ll get an email with your login information, and you can login and start taking the course right away.
How long do I have access to the course?
For life! The trainings have been recorded and archived. You can access them at any time through your member portal.

What if I'm not ready now?
You can choose to wait, but the price will be going up, and there are no guarantees it will ever be this price again. If you wait, you risk paying more. Ultimately, the decision to enroll now is yours as only you know your circumstances.
In what media outlets have you been featured?
To name a few:

  • CNN
  • CBS
  • Fox
  • NY Times
  • NY Post
  • Wall Street Journal
  • Forbes
  • BBC
  • Inc
  • Business Insider
  • Fast Company
  • Entrepreneur
  • People
  • Al Jazeera
  • TED x
  • Mashable
  • Hubspot
  • Marketo
  • Ad Week
  • Huffington Post
  • Last Week Tonight with John Oliver

Wait, what's this ShankMinds thing?
ShankMinds is my online mastermind of entrepreneurs and change-makers who are committed to using business for good. This media course is part of the ShankMinds brand, and housed on the ShankMinds platform. As a student in Master the Media, you’ll be able to upgrade to a full membership to ShankMinds if you decide in the future you want more support and guidance from me.
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